Brand Origin and Philosophy

MIMU MIMU
MIMU MIMU is inspired by the Maltese Cross, often associated with healthy skin. The Maltese Cross resembles a glowing square, reminiscent of the Korean character 'ㅁ'. This inspiration led to the creation of the brand name, symbolizing the aspiration to cultivate healthy skin abundant in Maltese Cross patterns through proper skincare habits and products.

MIMU MIMU believes that "anyone can have healthy skin,"
offering tailored skincare solutions that cater to individual skin types.

"Square to Your Glow"

MIMU MIMU provides an optimized skin environment through the delicate combination of active ingredients. We promise to fill the gaps in your skin, delivering seamless beauty. With our 'Square Solution' tailored to your concerns, we offer more than skincare—real value. We constantly research superior ingredients and formulas, becoming a reliable partner in discovering your natural beauty.

Core Values :
◆ Customized Skincare Solutions : Personalized solutions that address individual skin concerns.
◆ Certified Active Ingredients : Reliable products made with safe, proven ingredients.
◆ Innovative Formulas : Clean beauty created with eco-friendly, natural ingredients.
◆ Customer-Centric Participation : Listening to customers and co-developing products tailored to their needs.

Brand Mission : MIMU MIMU strives to become the 'Next Generation' of skincare. We focus on continuous innovation in ingredients, efficacy, and formulas, offering clean products free from harmful substances. Through patented active ingredients and clinical trials, we ensure skin-friendly solutions.

Primarily women in their teens and 20s with a keen interest in skincare. Engaging actively on social media, we offer approachable skincare tips and connect directly with our audience.

i.n.g LINE : The i.n.g Line combines gentle formulas with a temperature system to cater to sensitive skin. Heating Cleansing Oil: Maintains a safe pore-opening temperature (95°F) to effectively remove sebum while delivering a spa-like home-care experience. Cooling Toner, Serum, and Cream: Calm skin heat and rapidly tighten pores after cleansing.

NIACINDY LINE : Focused on improving uneven skin tone with niacinamide as the key ingredient. Inspired by Korea’s popular "Cinderella Injection," it incorporates its main component, thiotic acid.
Toner : Enhances overall skin tone.
Serum & Ampoule : Targets dark spots and uneven areas. The roll-on ampoule allows for focused care on specific spots.

@MIMU MIMU