Pretty packaging, innovative gentle formulations, organic ingredients; the salient attributes that make K-beauty products truly one-of-a-kind, and what’s not to like! Starting from its affordability against European and American brands to the absolute efficacy of the products, Korea cosmetic brands deserve all the global attention and recognition that’s coming their way. On that note, let’s get to know about the top ten brands in Korean beauty that you must check out in 2021.  

Sulwhasoo

It’s apt to start our list with K-beauty royalty, and no brand fits that annotation better than Sulwhasoo. A leading luxury cosmetic range, it is patented under the biggest beauty products manufacturers Amore Pacific. The brand is best known for its exclusive anti-aging skincare products that promise younger-looking, hydrated, and glowing skin.    

Laneige 

Laneige is an affordable luxury when it comes to cosmetics and skincare, and hails from the house of Amore Pacific. The brand banks on its core concept of Advanced Water Science technology that promotes hydration of skin for long hours. Besides skincare, Laneige is also known for its unique two-tone lipsticks and BB cushion foundation.  

Innisfree

Innisfree harnesses the natural splendor and healing aura of the beautiful Jeju Island, infusing in a range of organic skincare products. The brand banks on its use of plant-based ingredients to create skincare and cosmetics range for all ages. The stand-out product of Innisfree is the Green Tea range that has garnered the highest ratings among users globally.   

Dokdo

Drawing inspiration from the naturally rich ingredients sourced from the Ulleungdo Island, Dokdo skincare manufactured by Roundlab is known for its minimalist packaging and award-winning formulations that guarantee visible improvement in the tone and texture of your skin. Try its toner to keep the skin hydrated and replenished in the cold-dry months.  

Mediheal

Looking for a Korean sheet mask? Mediheal Beauty Science is at your services with the most inimitable formulations addressing different skin types and diverse skin issues. It is the leading face mask manufacturers of South Korea, with a thriving presence in the USA, Europe, and other Asian countries.    

Missha

Missha suffices your need for affordable k-cosmetics with an extensive assortment of BB creams, cushion foundation, concealers, sunscreen, primer, serum, and other innovative formulations in make-up bases. They are considered as one of the top manufacturers of BB creams that are light and hydrating at the same time.  

Dr. Jart+

This South Korean beauty brand combines the science of dermatology with the art of skincare defining its name that means “Doctor joins Art”. The brand rose to popularity with its Ceramidin and Cicapair range of moisturizers, BB creams, rubber sheet masks, and Dr Jart Dermaclear. At present, it functions under the international luxury brand, Estee Lauder.  

Elizavecca

A considerably new brand, Elizavecca grabbed consumer attention with its Cer100 Collagen Coating Hair Protein Treatment that has been a game-changer in haircare. It is specially designed to treat dry, damaged, and frizzy hair with collagen treatment that restores moisture and replenishes the hair from roots to tips. The brand also has its range of equally riveting skincare products. 

The Face Shop

Are you seeking high-quality yet inexpensive k-beauty products infused with the goodness of rice water? Then The Face Shop is just the brand for you that has dedicated an entire range to rice water. The Bamboo and Aloe Gel and natural sheet masks in multiple varieties are some of its bestsellers.  

Tony Moly

The first thing that you notice about Tony Moly is the cute packaging. But as pretty as it looks, there are no downsides to its efficacy. It is one of the most affordable Korean brands that offer a wide-ranging collection of toners, moisturizers, cleansers, pore minimizers, toners, blackhead sticks, etc.   

Other honorable mentions in Korea cosmetic brands include,

• Etude House
• Skinfood
• IOPE
• Banila Co
• HERA
• OHUI
• The SAEM 

If you are yet to join the K-beauty bandwagon, then start with these. You can source the various products across these Korean brands at Dodoskin, an ecommerce platform dedicated to K-beauty.