Pretty packaging, innovative gentle formulations, organic ingredients; the salient attributes that make K-beauty products truly one-of-a-kind, and what’s not to like! Starting from its affordability against European and American brands to the absolute efficacy of...

Neither lipstick nor is it lip gloss! It’s not matte or shiny on the lips, just a hint of color that gives your lips a muted, velvety, yet vibrant finish. Korean lip tints bring together...

    The stepwise guide to choosing your skincare routine   Korean skin and hair care have been dominating the global beauty market for quite some time now. The credit is given to their innovative,...

Korean skin and hair care have been dominating the global beauty market for quite some time now. The credit is given to their innovative, natural, and out of the box formulations. With Korea cosmetic brands...